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Marta Petrioli – CEO & FOUDER


My story is not just a professional journey, but a vivid narrative of a lifelong passion. Growing up in the picturesque Tuscan countryside, I was surrounded by the kind of natural beauty that nurtures creativity and passion. This connection to my surroundings seems to have been a fundamental influence on my career path.

My experience in observing and preserving flowers since childhood, combined with my formal education in Foreign Languages and Literature and Interior Design, creates a unique blend of skills and sensibilities. This background gave me a distinctive approach to floral and interior design, where I can merge artistic creativity with a deep understanding of cultural and literary contexts.

In 2013 I opened my own business, blending unique and beautiful flowers with exclusive home decorations. This combination likely offered to my clients a truly unique and personalized experience.

Three years after launching my floral boutique, I ventured into applying my creativity and expertise to design floral arrangements for weddings, as well as private and corporate events. It was a dream come true for me. The experience of working with different clients, forging new partnerships, and exploring various venues has been exhilarating. Each project presents a unique opportunity, fueling my passion for crafting distinctive, bespoke designs. There’s an immense sense of fulfillment in witnessing the transformation of my conceptual ideas into stunning realities. This aspect of my work is truly the most rewarding.

When my clients express that the final creation surpasses their dreams, it is incredibly gratifying. Such feedback is a testament to my dedication and achieved competences throughout the years , highlighting the exceptional quality of my work. This kind of satisfaction, where my artistic vision not only meets but exceeds client expectations, is a powerful affirmation of my and creativity in floral design. It’s moments like these that make all the effort and passion I put into my work truly worthwhile.